Critical Response on One Flew Over The Cuckoos Nest Essay Example for Free

Critical Response on One Flew Over The Cuckoos Nest Essay There have been many struggles in history between authority and those who oppose it. The most obvious and most common example is revolutions against governments. We live in a society where stability and assimilation are not just recommended, but also enforced. We have the right for civil disobedience, so long as it is non-violent and within reason. In the book, One Flew Over the Cuckoos Nest, R.P McMurphy, a brawling, gambling man enters a mental asylum in Oregon, and begins to wage war on behalf of his fellow inmates. However he finds himself at odds with Nurse Ratched, a strict, manipulative and methodical woman who runs the ward like a precision-made machine. The book follows McMurphys actions that constantly clash with the Nurse, and what she represents: authority. By the end of the book, there are many examples of struggles against the higher power, and it is in my opinion that the statement when authority and individuals come into conflict, authority always wins out is incorrect, because individuals do not have to win the physical conflict to win the battle of brains. From day one, the reader finds that McMurphy is out to cause trouble. Gambling is illegal in the ward, but McMurphy declares that he was sent to the institution to bring [the inpatients] some fun an entertainment around the gaming table(p. 16). He starts interrupting daily meetings, which the Nurse treats with much importance. And whenever he is reprimanded for something, he laughs. The laughing is the most important part of his self-defence, as it is the only legal way he can fight back against authority. It is a symbol of defiance, and a sign of McMurphys freedom. It shows that, no matter what the institution does to him, he still has his mental independence. As the reader progresses further on in the story, McMurphy makes a bet that he can get [the Nurses] goat'. When he finds he has no ward-clothes (p. 79), he runs around in a towel, threatening to drop it at times, while the distressed Nurse tries, in vain, to make him get dressed. Then, the same morning, he takes bets on his accuracy about throwing butter at the clock (p. 85). McMurphy wants to watch the World Series, and takes a vote from all the saner patients. While all of them vote to watch it, the Nurse shuts the  idea down, even when McMurphy gets the majority. When airing on television (p. 114), he stops work and proceeds to turn on the television, sit down, and watch the game. When the rest of the men decide to stop work and join him, and the Nurse turns the power off, they continue to watch, just to show that her power and authority has nothing over them. This is an example of individuals fighting against authority. They might not be successful in the real world (having to wear clothes, not being able to watch the baseball game), but inside theyre freer than theyve ever been before. Being downtrodden and strict by the Nurse forced them to become less Things begin to grow bigger and more important as the story progresses. McMurphy realizes that his release is dependent on his good behavior, and tones down his obnoxious acts. However, he still finds that Nurse Ratched is going to keep him in the hospital for as long as she wants. He tries to be subdued, and in doing so, another rebellious inmate called Cheswick, who had tried very hard to be like McMurphy, kills himself, because he thinks that McMurphy has been defeated (p. 136). Nurse Ratched sees the change in McMurphy, and to gain total control of the ward, she demands penance for the insubordination during the World Series. McMurphy smiles and nods, but destroys the glass that separates the nurses room from the ward, to show his true feelings (p. 155). He excuses himself, saying that the window was so spick an span [that he] completely forgot it was there. This shows how he is standing up to authority, and while he doesnt change anything in the real world, it shows the inmates and himself that inside they are free. Part III describes McMurphys fishing expedition. He takes the men on an excursion on a fishing boat, much against the Nurses wishes, but by tricking the doctor to come along, he succeeds. While there is not much about Nurse Ratched in that part, Chief Bromden, the narrator of the story, notices that the Combine is working on the outside too with commuters and houses and children (p. 186). He had been in the ward for about 20 years, and a lot had probably passed since he was younger. However, this glimpse into society makes them realize that they (as patients) arent as monotonous as this, and they can be more free than they are already. Within a week of the trip, Nurse Ratched is ready with her new plan. She tries to show McMurphy as a con man, stealing and wining money from all the patients. But she is shocked to discover that all the patients were happy to lose that money, as they enjoyed themselves, and werent using it for anything else anyway. After a few more instances of insurgence (McMurphy and Bromdens fight with the staff {p. 215}; continuous interruptions to ward procedures {p. 229}), the final insurrection came: McMurphys party. McMurphy organizes for two of his friends to come to the ward for a party that would also serve as his breakout. After a great night, everyone falls asleep, and in the morning, the day-staff came before anyone can wake up in time. After searching for Billy Bibbit, and finding him unashamed of his actions the previous night, the Nurse gives him a guilt trip, threatening to tell his mother, and then locking him in the wards doctors room. Billy commits suicide, and the Nurse tries to blame it on McMurphys lack of respect for authority. Realising that any chances of surviving are ruined, and that his battle with authority is now at its final stage, McMurphy sacrifices himself (and consequently his mental-independence) by attacking Nurse Ratched, exposing her as a vulnerable woman, and destroying any sense of authority and control she had left over the patients. This is the final action between two desperate factions: the authority and the autonomy. The showdown ends with McMurphy being captured, but because the other patients see the nurse as a woman, and not as the dominant Nurse, she can never have the same control over them as she had previously had. McMurphy is lobotomized, but before the ward can see him in his vegetable-like state, Chief Bromden smothers him with a pillow, and then breaks down a wall to freedom. The patients never get to see McMurphy as a vegetable, so their last memory of him alive is his attack on the Nurse. McMurphy is remembered as a symbol of resistance, and as a hero against the authority that had cowed the patients for so long. I believe that McMurphy shows the reader that while the authority may be able to make you conform, you can still remain free inside, which is more important than anything else on earth. Because it is against national  regulations to take away freedom, and as long as you have your sanity and your mental independence, nothing can beat you.

Alcoholic Beverage and Energy Drink Essay Example for Free

Alcoholic Beverage and Energy Drink Essay The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person. Since the beverage segment is a diversified segment . The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market. ACKNOWLEDGEMENT No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project. In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James Paul Nattal (CFO), Mr Suhas Misra (COO), Miss Ujwala Mishra (HR EXECUTIVE ) Mr Gaurav Sharma (Area manager) for giving me the opportunity to undergo my project in their esteemed organization and for giving their timely suggestions valuable guidance. I would like to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, New Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would not have been possible for us to complete this project. TABLE OF CONTENTS Topic| Page no. | Cover page| | Title page| | Certificate| | Acknowledgement| | Preface| | List of figures| | List of Tables| | Executive Summary| 7| Introduction of Report| 9| Company Profile| 11| Literature Review| 18| Objectives| 19| Research Methodology| 20| Findings AnalysisConclusion| 3435| Recommendations| 36| Limitations| 37| Biblography| 38| Annexture| 39| | | LISTS OF FIGURES: List of Figures| List of Tables| Page No| Figure 1:Pie graph for gender | Table 1| 22| Figure 2:Bar graph for coming across an energy drink| Table 2| 23| Figure3:Bar graph for regular curstomer| Table 3| 24| Figure4: Bar chart for tasting energy drink| Table 4| 25| Figure 5: Bar chart for tasting Tzinga| Table 5| 26| Figure 6: Bar chart for new awareness about Tzinga| Table 6| 27| Figure7: Bar chart for rating Tzinga flaviur| Table 7| 28| Figure8: Bar chart for tzinga providing advantage| Table 8| 29| Figure9: Bar chart of tzinga in any other flavour| Table 9| 30| Figure10:Bar chart for rating Tzinga accordance to price| Table 10| 31| Figure 11:Bar chart for comparision of Tzinga to other drinks| Table11| 32| | | |. | | | EXECUTIVE SUMMARY Hector Beverages brings new experience to the Indian consumer. The company have used some natuaral herbs which is good for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages, associating with leading companies and personalities. Cases in point is the first launch:Tzinga, lemon and mint flavor with natural herbs Gaurana and Zingsing. This product has a delicious taste of lemon mint with natural herbs Isolate with . Natural herbs are used to susstitute the amount of caffeine which is injurious to health . Its unique taste mekes it different than any other energy drink. And it has low amount of calories lowest calories. It is perfect for hard working days. They have these extremely meaningful products which are going to give them a competitive advantage over other products. INTRODUCTION The present world is fast moving world people are very busy and do not have time to take proper meal and consume mostly junk food which are high in calorie content and bad for health. it results in many different problem. Due to high intake of junk foods and low consumption of high nutrient value food people are suffering from more and more alments. in order to stay healthy and fit ,people should take proper nutritional content food. So Hector Beverage have launched new energy drink which has completely new flavor like lemon and mint which is completely drink from other enrgy drink. Hector is mainly targeting college students and office employees. So Hector is conducting many promotional activities to create an awareness So the main objective of Hector Beverage is to Create brand awareness for Tzinga. INTRODUCTION OF PROJECT Beverage industry is one of the fast growing industries in India . it can be divided into two sections i. e. carbonated and non-carbonated. the carbonated drinks that can be further classified into cola, lemon orange, mango and apple segments. Marketing includes all the activities like promotion, distribution, advertising etc. To fulfill all the segments of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with practical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and product quality for achieving their ultimate goal. Beverages can be classified into 2 types ALCHOHOLIC BEVERAGE An alcoholic beverage is a drink containingethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers wines, and spirits. Alcohol is a psychoactive drug that has a depressanteffect. A high blood alcohol content is usually considered to be legal drunkenness because it reduces attentionand slows reaction speed. Alcohol can be addictive, and the state of addictionto alcohol is known as alcoholism. The production and consumption of alcohol occurs in most cultures of the world, from hunter-gatherer peoples to nation-states. Alcoholic beverages are often an important part of social events in these cultures. In many cultures, drinkingplays a significant role in social interaction — mainly because of alcohol’s neurological effects. NONALCHOLIC BEVERAGE A non-alcoholic beverage is a beveragethat contains less than 0. 5% alcohol by volume. Non-alcoholic versions of somealcoholic beverages, such as non-alcoholic beer (near beer) and cocktails(mocktails), are widely available where alcoholic beverages are sold.alcoholic wine undergo an alcohol-removal process that may leave a small amount of alcohol. Because of this, some states have legal restrictions on non-alcoholic beer and wine. | ORGANIZATION PROFILE HECTOR BEVERAGES The beverage offerings in the developed world are so much better than those in the developing world. Beverages in the US and Europe are an important delivery mechanism for nutrients (macro, like protein and micro- vitamins and minerals) while in the developing countries they are little more than (as we have noted) sweetened fizzy water. Hector Beverage Pvt Ltd. is here to bridge the gap, to challenge the beverage majors and their attempts to maintain the status quo which they have been doing for all the years they have been in business. The beverage game is bound to change, for the better and Hector intends to be the people doing it Hector is a beverage company with a twist. Now that does not really mean that Hectors products have a dash of lemon (some of them, in the future mayindeed but thats well besides the point). The twist is that Hectors beverages are meaningful. Hector beverages believes, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. Worldwide beverages contribute a lot to the consumers health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should not be the case in the developing world. Well, no reason apart from the fact that the beverage giants have a vested interest in sustaining the status quo as that keeps cost down. Hector beverages is the new kid on the block that aims to take on the beverage majors by offering real value to the consumer- thats it, so simple- just healthy, tasty drinks, no celebrities, no Santa Claus, no bells, no whistles. Hector associates itself with this story. As it is a very small player, new one also, in an industry which is so dominated by major players like Coke and Pepsi, it still believes that it will survive and win customers. Hector knows of what are the fundamental shortcomings of the existing beverage players- their inertia, and smugness and their commitment to status quo. So, Hector Beverages think that this Hector Vs Achilles will also be a contest of historic proportions, albeit with a significantly different outcome MISSION Hectors mission statement is as follows: 3 our mission is to serve people by Quality, Healthy and tasty protein drink. VISION Hectors vision is to capture Delhi and NCR market by providing quality, healthy and tasty protein drink at a suitable price to keep people healthy and fit. VALUES We thought about this and decided to have this section not because every company seems to have something reasonably rich to say on its values. We realized that this is the beginning of differentiation and our values to us are just some of the fundamental things that excite us. As some poet, forgotten cruelly by literature must have aptly noted: with more self-serving nonsense we will not bore further thee but, instead, just spread out for your reading pleasure our values three. 1. Audacity: For obvious reasons. a new business is anyway tough. The fact that we would be taking on the Beverage Behemoths makes it even more exciting. We love thinking big and are in it because we want to ask the big boys to bring it on 2. Rooting for the underdog: The underdog can’t but try harder. As the bona-fide underdog in the beverage market we have a vested interest in rooting for the underdog. 3. Integrity: All irreverence aside, we are committed to the greater common good and unwaveringly so. COMPANY HIGHLIGHTS The firm has started its operation to fulfill the need of the market segment that still have not been fulfilling properly. Hector Beverages brings healthy, tasty beverages to the Indian consumer. The company strives to bring the best for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages,associatingwithleadingcompaniesandpersonalities. Cases in point are the first two launches: Frissia (TM) Chocolate Protein Drink and Frissia(TM) Vanilla Protein Drink. These products are a delicious blend of Soy Protein Isolate with natural identical chocolate or vanilla flavor for really busy people. Soys benefits for health are well recorded but a significant barrier to adoption has been its bitter after taste that we have taken care of in this blend. Its as good as any chocolate/ vanilla stuff that the consumer may consider. And, at the lowest calories/ gram of complete protein its perfect for work-days spent in meetings and working on laptops/ blackberries. Hector also brings about a genuinely new approach to market- dropping political correctness for an honest communication with consumers in all interactions. In short, we have these extremely meaningful products and are going to talk quite straight to our consumers. These are exciting times for Hector- do get in touch if you find all this interesting and want to be a part of Hector, in any capacity. Hector Beverages, a pioneer in the Indian Functional Beverages industry, recently announced the launch of their newest product Tzinga Energy Drink. Tzinga is made with a powerful blend of ingredients to avoid those energy slumps we know all too well, and keep mind and body performing at their best. * Unlike existing energy drinks, Tzinga tastes great and is availalable for the very reasonable MRP of Rs 20. * Tzinga comes in a case with 12 pieces * Tzinga will be available at 2,000 stores around Delhi NCR starting April 7th, and is scheduled to launch in Bangalore by the end of April. INGREDIANTS * Tzinga consists of lemon and mint. * Also certain natural herbs like GUARANA and GYNSING (which are South American herbs) NUTRITIONAL INFORMATION(per 100ml): Water, sugar , lemon juice concentrate| 0. 75%| Caffeine| 0. 03%| Energy| 44kcal| Carbohydrate| 11g| Protein| 0g| Fat| 0g| 1. TARGET MARKET * Above 18 years * College students * Office employes * Sports person * Fitness freaks person RECOMMENDATIONS * Not applicable for Children below 18 * Also not applicable for pregnant women and lactating women * Not recommended for diabetic patients * Not more than 2 packs should be consumed in a day FOUNDER MEMBERS CEO PROFILE: Mr Neeraj Kakkar- His corporate career started after he completed his MBA from MDI, Gurgaon in 1998. He worked with Union Carbide and later Wipro before joining. Coke in 2001. He had an amazing run with Coke- the kind that becomes a part of Corporate Folklore, with the high point being his time in Bangalore when he seemed to have settled the much-touted Cola battle conclusively. In 2008, he headed to Wharton to do a second MBA and is now in the thick of the action as CEO of Hector Beverages Private Limited, India CFO PROFILE: Mr James Paul Nattal- James, Wharton alumni with Hector. After his Chemical Engineering from Brigham University, he worked with Dow Chemicals for six years and is what many call a packaging geek- so for him the form is the substance, the medium is the content. His packaging expertise ensures that when you buy our products, most of your money is not going to the packaging, as it does in the case of all other beverage companies. He is responsible for having created a number of food and beverage packaging concepts across the United States and Europe and heads the product development function for us. COO PROFILE: Mr Suhas Misra Suhas did his MBA from IIM Calcutta (Class of 2003) and joined Coke from campus. He had the kind of start that, again, Corporate Folklore, would describe as sensational- with astronomical growth rates being registered in rural Rajasthan. In 2005 he moved to Nokia, before, in 2006, starting ChannelPlay- Indias first integrated Sales Process Outsourcing company (www. channelplay. biz) and now is the COO of Hector Beverages Private Limited. Competators- Since the Beverage industry is a big diversified segment. There are many potential strong competators in this segment. Various beverage like milk, tea, coffee, beer, whisky, protein drink, energy drinks, soft drinks etc are all competitors for each other Tzinga with its unique flavor can create a niche in the market. Tzinga is the only energy drink which have used natural herbs. but the real competator of Tzinga is Red Bull . Redbull have been dominating the energy drink market since 6 yrs. To name a few potential competitors, the leading beverage manufacturing companies in India are Coca-cola, Pepsi-co, UB group, Hindustan Unilever Limited, Tata tea, Dabur foods, , Nestle India, Sula wines, CCD, LITERATURE REVIEW A traditional definition of a brand was: â€Å"the name, associated with one or more items in the product line, that is used to identify the source of character of the item(s)† (Kotler 2000, p.396). The American Marketing Association (AMA) definition of a brand is â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors† (p. 404). Within this view, as Keller (2003a) says, â€Å"technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand† (p. 3). He recognizes, however, that brands today are much more than that. As can be seen, according to these definitions brands had a simple and clear functions identifiers. Before the shift in focus towards brands and the brand building process, brands were just another step in the whole process of marketing to sell products. â€Å"For a long time, the brand has been treated in an off- hand fashion as a part of the product† (Urde 1999, p. 119). Kotler (2000) mentions branding as â€Å"a major issue in product strategy† (p. 404). As the brand was only part of the product, the communication strategy worked towards exposing the brand and creating brand image. Aaker and Joachimsthaler (2000) mention that within the traditional branding model the goal was to build brand image ; a tactical element that drives short-term results. Kapferer (1997) mentioned that â€Å"the brand is a sign -therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact† (p. 28). The brand served to identify a product and to distinguish it from the competition. â€Å"The challenge today is to create a strong and distinctive image† (Kohli and Thakor 1997, p. 208). Concerning the brand management process as related to the function of a brand as an identifier, Aaker and Joachmisthaler (2000) discuss the traditional branding model where a brand management team was responsible for creating and coordinating the brand’s management program. In this situation, the brand manager was not high in the company’s hierarchy; his focus was the short-term financial results of single brands and single products in single markets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). OBJECTIVES * Maintaining positive, strong growth each year not withstanding seasonal sales pattern. * Achieve a comprehensive output in market penetration. * Increase customer satisfaction simultaneously. * A double to triple digit growth for the first five years. * Maintain a significant research and development budget to enhance future. * Product developments. * To take in fresh minds as interns and permanent recruits to lead the organization to a greater development path. RESEARCH METHODOLOGY Descriptive strategy is used since we have to collect the primary imformation from Tzinga customer. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study. Sample Design a). Sample Unit A business organization whether it is a mall, college canteen, shops is considered as one entity and would be considered as a 1 sample unit. b)Sample Size- A survey was conducted where sampling and sales were taking place. A sample size of 100 is taken. c)Sampling Technique- Sampling technique here used is non-probability simple random sampling. We considered it as area sampling since the research is focus onto a particular area. We will be using the NON – COMPARATIVE scaling technique and will be using the LIKERT scale in which 5options will be given ranging from strongly disagree to strongly agree. d)Sampling Area –. The area which was taken was South Delhi where I focused on shops and college. Data Collection a)Sources – Primary data collection method is used as data was collected directly from responded through questionnaire. questionaire were both open and closed . And ranking method is used to measure the degree of agreement and disagreement. b)Tools- Various statistical tools like pie-chart, is used to represent the data and interpret them DATA ANALYSIS Q1. . Gender a) Male b) Female | | Frequency| Percent| Valid| Male| 48| 60. 0| | Female| 32| 40. 0| | Total| 80| 100. 0| FIGURE 1 Analysis-This shows that male samples are more than female sample. Q2. Did you taste any energy drink before? (a) Yes (b) No Table 2Gender * Did you tatse Tzinga before? Crosstabulation| Count| | | Did you tatse Tzinga before? | Total| | | YES| NO| | Gender| Male| 23| 25| 48| | Female| 14| 18| 32| Total| 37| 43| 80| Figure 2 Analysis-This was a comparative study done between male and female. Out of total 48 samples of male 23 have tasted tzinga and 25 have not tasted it. also in the case of female out of 32 ,14 have tasted Tzinga and 18 have not tasted Tzinga. Q3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event | Table 3|. | | Where did you come across an energy drink| Total| | | Television| Newspaper| Magazine| Promotional Event| | Gender| Male| 24| 3| 3| 18| 48| | Female| 19| 2| 0| 11| 32| Total| 43| 5| 3| 29| 80| Figure 3 Analysis-Again in the case of 48 respondent ,24 male responded have come to notice about energy drink through television,3 through newspaper,3magazine,18 through promotional event Q4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn Table 4Gender * Which energy drink do you taste Crosstabulation| Count| | | Which energy drink do you taste| Total| | | Red Bull| XXX| Cloud 9| Barn| |. Gender| Male| 24| 10| 8| 6| 48| | Female| 11| 9| 9| 3| 32| Total| 35| 19| 17| 9| 80| Figure 4 ANALYSIS Out of 48 males 24 have take Redbull,10xxx,8 clould9barn. And in the case of female side 11 have taken Red bull,9xxx9 clould 9 nad 3 barn. Q5. Are you a regular consumer of energy drink? (a)yes (b)no Table 5 Gender * Are you a regular consumer of energy drink? Crosstabulation| Count| | | Are you a regular consumer of energy drink? | Total| | | YES| NO| | Gender| Male| 16| 32| 48| | Female| 11| 21| 32| Total| 27| 53| 80| Figure 5 ANALYSIS Out of 48 males,16 are regular consumer of energy drink and 32 are not regular consumer. And in the case of female out of 32 ,11 are regular consumer and 21 are not regular consumer. Q6. Have you tasted tzinga, the new launch ever? (a)yes (b)no Table 6 Gender * Have you tasted Tzinga the new launch ever Crosstabulation| Count| | | Have you tasted Tzinga the new launch ever| Total| | | YES| NO| | Gender| Male| 17| 31| 48| | Female| 12| 20| 32| Total| 29| 51| 80| Figure 6 ANALYSIS Out of 48 responded 17 have tasted tzinga before and 31 have not heard about Tzinga. And out of 32 females 12 have tasted Tzinga before and 20 have not. Q7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman Table 7 Gender * When did you first hear about Tzinga Crosstabulation| Count| | | When did you first hear about Tzinga| Total| | | Promotion| Friend| Salesman| | Gender| Male| 30| 13| 5| 48| | Female| 18| 13| 1| 32| Total| 48| 26| 6| 80| Figure 7 ANALYSIS Out of 48 male responded,30 have heard about Tzinga thrugh promotion activities,13 through friend and 5 through salesmamAnd in the case of 32 female responded 18 have heard about Tzinga though promotion 13 through friend. Q8. How much would you rate the flavour of Tzinga? (a). Excellent (b). Good (c). Average (d). Poor (e). Very poor. Table 8Gender * How much do you rate the flavour of Tzinga Crosstabulation| | | | How much do you rate the flavour of Tzinga| Total| | | Excellent| Good| Average| | Gender| Male| 3| 32| 13| 48| | Female| 3| 23| 6| 32| Total| 6| 55| 19| 80| Figure 8 ANALYSIS Out of 48 male responded,3 of them think that the flavor of Tzinga is excellent ,and 32 of them rate Tzinga as good ,and 13 of them average. In the case of female responded 6 of them think that it is excellenet ,23 are good and 6 average. 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average | | Table 9| | | | would you say the design of the product catch the eye of the customer| Total| | | Excellent| Good| Average| | Gender| Male| 2| 30| 16| 48| | Female| 2| 24| 6| 32| Total| 4| 54| 22| 80| Figure 9 ANALYSIS Out of 48 male responded 2 think that the design is excellent,30 think that it is good 16 think that it is average in the case of emale respondent 2 think that it is excellent,24 think that it is good and 6 think that it is average. Q10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor Table 10 Gender * Value of the aspect according to price Crosstabulation| Count| | | Value of the aspect according to price| Total| | | Excellent| Good| Average| | Gender| Male| 4| 39| 5| 48| | Female| 4| 21| 7| 32| Total| 8| 60| 12| 80| Figure 10 ANALYSIS Out of 48 male responded think that it ha excellent quality accordance to its price,39 think that it is good according to its priceand 5 that it is average according to its price. IN the case of females 4 think that it is excellent ,21 think that it is good and 7 think that it is average. Q11. How would you rate tzinga in comparision to other energy drinks? (a). Excellent (b). Good (c). Acverage. (d). Poor (e). Very poor Table 11 Gender * Rate Tzinga with respect to other energy drinks Crosstabulation| Count| | | Rate Tzinga with respect to other energy drinks| Total| | | Excellent| Good| Average| | Gender| Male| 2| 26| 20| 48| | Female| 2| 9| 21| 32| Total| 4| 35| 41| 80| Figure 11 ANALYSIS According to the samples 2 people think that Tzinga is excellent ,26 think that it is good and 20 are average. And in the female segment 2 think that it is excellent ,9 think that it is good and 21 think that it is average. FINDINGS From the following project we can draw inference that Tzinga is new to the marketand is being liked by the people . People prefer this drink due to its unique flavor and intensity. Thought people are not that much aware of the product male are more exposed towards the product and have showed positive response towards it. CONCLUSION * The Tzinga is more liked by the youngsters of age group (21-25). * Tzinga is liked by the customers basically its design , price and taste. * The promotional activity is not liked by the customers. So they are not attracted too much towards this new brand. * The opinion does not vary as per the Genders of the customers. * The variation of taste and price will affect the preference of Tzinga. * The opinion of Tzinga is same for all age groups of people basically about the promotional activities. RECOMMENDATION * Television advertisement and promotional activities must be put up. * The distribution channel should be made strong. * Different diversified flavor must be introduced in the market. * Tzinga should be introduced in other parts of Indian Market. LIMITATIONS 1. The should be different flavours ,the lemon taste are not liked by many people. 2. Due to strong brand positioning by Red bull,it will take time for Tzinga to get established. 3. The availability of Tzinga is limited,it is not available in every store . 4. As zinger is a new brand,it suffers from identity crises BIBLIOGRAPHY: 1. Malhotra, Naresh K. Marketing research and applied orientation, (2010), Prentice Hall, New Delhi, Vol. 5, pp. 613-623, pp. 468. 2. Kotler, Philip and Armstrong, Gary, Principles of marketing, Pearson Publication. REFERENCES: * http://en. wikipedia. org/wiki/Promotion_(marketing) * http://hectorbeverages. com/about_us * http://hectorbeverages. com/hectors_values * http://hectorbeverages. com/home * http://hectorbeverages. com/homers_hector * http://www. adams-graphic-design-advertising-agency. com/point-of-purchase. html * http://www.aistriss. jp/old/lca/ci/activity/project/sc/report/030319_document/S2-1-Mont. pdf * http://www. eurelectric. org/Download/Download. aspx? DocumentID=2965 ANNEXTURE QUESTIONAIRE Name- Phone number- 1. Gender a)Male b)Female 2. Did you taste any energy drink before? (a)yes (b)no 3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event 4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn 5. Are you a regular consumer of energy drink? (a)yes (b)no 6. Have you tasted tzinga, the new launch ever? (a)yes (b)no 7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman 8. How much would you rate the flavour of Tzinga? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 11. How would you rate tzinga in comparison to other energy drinks? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor.

Introduction to Carrot Crops Production and Marketing

Introduction to Carrot Crops Production and Marketing Eric Harms Production Seeding Carrots are a very specialized crop, which is suitable to late season starts, seeding should take place around 3-5 days after your last suspected frost. Carrot seeds prefer a deeply tilled sandy soil with a plant density of one plant per three to four inches. Seeding depth can very from a quarter to a half inch deep. Germination takes place in ten to twenty one days. Due to thinning of carrots it is recommended to re-sow sections of the row that have thinned every two weeks, leading up to May. Seeding equipment varies depending on the size of operation, planting can be done by hand with large commercial machinery being used for large-scale operations. Fertilization Carrots should be fertilized five to six weeks after they have been planted and based off of soil test from field of planting. It is recommended to broadcast half of the desired fertilizer onto the field and work in before planting occurs, then incorporate. Once seeding has taken place you should side dress the remaining fertilizer. Amounts of Fertilizer varies depending on the prior mentioned soil test. Later charts illustrate desired fertilizer. (from University of Minnesota) Crop protection Carrots main pests come in the forms of insects with the main ones being Carrot Rust Fly, Carrot Weevil and the Aster Leafhopper.   There is a variety of ways to monitor for these pest some being orange/yellow sticky traps, wooden plate traps, carrot root section monitoring and planting away from marshes and wet lands. Continuous monitoring is necessary as these pests can drastically reduce your yield potential and incite disease. If thresholds are reached there are many insecticides that can be used to treat the populations. Diseases in Manitoba production have been limited as not many acres have been planted over the years. Much like soybeans it is in its Cinderella period, most of carrots problems come from nutrient deficiencies, which can be managed by proper soil tests. Harvest Harvest typically takes place between august 15 and into late fall with September and October being the best months. For wholesalers carrots must be five inches or longer and between  ¾ inch and 1-1/2 inch diameter. Depending on where you sell, carrot sizing can vary largely. Farmers markets have limited standards and grocery stores have personal standards. Marketing End Use/End Market Depending on the size of your farming operation the final destination for your carrots will vary. Small farmers 1-5 acres will typically focus on farmers markets and direct marketing to local food stores in their areas. Once you get into medium sized operations farmers will typically work with peak of the market in order to get branding and packaging. Peak of the Market acts as a co-operative that helps sell your produce for you. Lastly large scale carrot producers, typically will package their own produce under their own branding cutting out peak of the market as their help isnt required. Sales are typically with large scale grocery chains starting from province of origin then working outward to other provinces as business scale grows. As a whole carrot farming is marketed towards two main groups wholesale (supermarkets, grocery stores) and farmers markets. Where the farmer focuses on typically depends on the stage of the farmers business and how large of scale they are operating in. Current/Historical prices Carrot prices historically have been on the good side with the average farmer being able to make a good living. In the current market we are looking at a price of around $2.46 per kilogram. This is a higher price when compared to the historical prices where in 2014 carrots were around $2.04 per kilogram. This increase in price is the trend going forward with carrots as populations increase. Carrot prices function much like major crops where they will typically skyrocket with natural disasters. On the tail end of things prices dropping below the level of earning a profit do not typically occur. Carrots are a cash crop and farmers are usually making a good living off of this species. Supply/Demand With Canada and most other first world countries becoming more health conscious carrot demand has been improving both globally and nationally. For standard carrots there has been a slow gradual increase in demand. On the other hand specialized carrots such as organic have had a substantial increase in demand in first world countries. Those who produce carrots are in a very viable market in Manitoba and Canada for that matter. When it comes to supply there is typically enough food in the market so that customers demanding carrots dont go home carrotless. In Manitoba there are some carrot farmers but not enough to saturate the market thus the good prices we are facing. Supply is on the low end when it comes to carrots, though demand is being met there is more room in the market for other suppliers to enter it. References   Ã‚   Stevenson, AB, and J. Chaput. Carrot Insects. Ontario Ministry of Agriculture, Food and Rural Affairs. N.p., 1 July 1993. Web. 1 July 1998. . Fritz, Vincent A., Cindy B.S. Tong, Carl J. Rosen, and Terry Nennich. Carrot-Vegetable Crop Management. University of Minnesota Extension. N.p., 1 Sept. 2010. Web. 1 Aug. 2012. . Munro, D. B. and E. Small (1997). Vegetables of Canada. National Research Council. http://publications.gc.ca/site/eng/home.html Chaput, J. (2000). Identification and Management of Carrot Root Diseases. Ontario Ministry of Agriculture, Food and Rural Affairs Nitrogen recommendations for carrots: Approximate Yield Goal2 Soil Organic Matter Level (O.M.)1 Organic Soil Low Medium High cwt/A N to Apply (lb/A) Soil Tes K Level (ppm) 0-41 41-80 81-120 121-160 161-200 201+ Yield goal cwt/A K2O to Apply (lb/A)2 350 200 150 100 75 50 0 Soil test P Level (ppm) Bray-P1 0-10 11-20 21-30 31-40 41-50 51+ Olsen-P 0-7 7-15 16-25 26-33 34-41 42+ Yield Goal cwt/A P2O5 to Apply (lb/A)2 350 150 100 75 50 25 0

Antigone :: essays papers

Antigone3 Often in plays, there are conflicting issues. This is what creates the storyline, or plot. Usually, each play has an antagonist and a protagonist. A protagonist is the main driving force in the play, whereas the antagonist the force that goes against the protagonist. Deciding who is the protagonist and who is the antagonist are really matters of opinion. In the play, "Antigone" by Sophocles, there are different opinions about who is the protagonist and who is the antagonist. In "Antigone," Creon and Antigone have distinct conflicting values. Creon's regard for the laws of the city causes him to abandon all other beliefs. He feels that all should obey the laws set forth by him, even if other beliefs, moral or religious, state otherwise. Antigone, on the other hand, reveres the beliefs of the gods. She feels that the laws of the gods should be obeyed above all others, especially when in respect to family. Creon has a very strong opinion about the laws of the city and the laws passed by him. His method of enforcing them is very strict. In "Antigone," Creon orders that Polynices, Antigone's brother, will not be buried because of his dishonor towards Thebes. Furthermore, if anyone is caught burying him, they will be killed for disobeying his order. Polynices is being punished because he attacked Thebes and betrayed Creon and the people of Thebes. Creon says "Remember this: our country is our safely. Only when the voyages true on course can we establi sh friendships, truer than blood itself." (Antigone 210-213) Creon's harsh punishment on those who disobey the law makes many fear him and dare not to go against him. One example is Ismene's regard for Creon's laws. She tries to talk her sister out of burying her brother because of what could happen to her if Creon found out that she went against him. Ismene says, "I'm forced, I have no choice-I must obey the ones who stand in power." (Antigone 78-79) Not only do the people of Thebes obey the laws of the city because of their fear but because it is a shame to dishonor the king. To go against the king's claim and dishonor the law is to die a more shameful death than Antigone's mother and father.

Analysis of The Open Boat by Stephen Crane Essay -- The Open Boat Step

Analysis of The Open Boat by Stephen Crane Story: â€Å"The Open Boat,† 1897 Author: Stephen Crane (1871-1900) Central Character: There is no real central character in this story. All the men on the boat are spoken about more or less equally and no prominent character jumps out at the reader as being the central character. Although more emphasis is put onto the correspondent, and Billie the oiler. Other Character: The cook: bails water from boat. Billie the oiler: steers and rows boat, is the only of the men that does not make it alive to land. The correspondent: Also helps steer and row boat. Injured captain: gives commands to the crew as he lies against the water-jar speaking with a low and calm voice. Unnamed people on land: Coat swinger, naked man, etc. Setting: A 10 foot dinghy floats upon a rowdy ocean near the coast of Florida in January in the late 1800’s. It seems that everything on the sea is grey weighing heavily on the feeling of the men. There is a tired and frustrated feelings among the men as they want to leave the boat and return to land, although, Billie and the cook provide some humor when referring to the blasted oars and to pie. Narrator: The author, 3rd person, omniscient point of view. Events in summary: (1) Four men have survived from a sunken steamer and are stuck in a 10 ft steamer out at sea some where near the coast of Florida.(2)The Injured captain lay over the water-jar giving orders to the correspondent and Billie the oiler letting them know how to steer and row the boat. The crew makes its way to Mosquito Inlet light where they believe that there will be a house of refuge. (3) Seagulls taunt the crew, one in particular trying to land on the captain’s head. This kills the crew’s optimism about the wind blowing ashore. The oiler and the correspondent continue to row switching off when the other is tired. (4) The captain then spots a lighthouse on the horizon, like a small dot. The captain decides to use his jacket and an oar to make a sail to let the men rest. No one spots the boat and they find it curious, assuming that no one must be looking out the window out to the sea. They deicide to got back to sea to avoid the risky surf. (5) The wind d ies down and the men spot some more people on the shore. There is a van or a boat of some sort, and a man that is swinging his coat. They don’t actually try to help the crew they just ... ... sit comfortably in groups on the water while the sea tries to attack the men. The shark finds no use for the men, the correspondent views the windmill as a symbol of nature in that it is neutral and unconcerned by the men’s destiny sitting on the lonely shore. The characters can be studied through their relationships to their surroundings. The correspondent remembers a rhyme from his childhood, and he feels pity for the dying soldier mentioned in that verse. This verse never seemed important to him before, but now being menaced my nature and being alone in the cruel world he understands the soldiers situation. Evaluation: I enjoyed this story, because it had many different kinds of criticism that could be applied to it. Especially that of biographical criticism because it based off at true story that actually happened to the author himself. It was also nice to see the characters grow, as friends and as men. I also really enjoyed the style of writing and the use of similes, imagery, and detail. These really painted a picture in my head. Works Cited Crane, Stephen. â€Å"The Open Boat.† An Introduction to Fiction. X. J. Kennedy, Dana Gioia. New York: Longman 2005.215-233.

Who Holds Power in the United Kingdom Today Essay -- Papers

Who Holds Power in the United Kingdom Today To approach this question it is essential to consider both the definitions of power and the various different domains within which they work. As power is central to the understanding of politics, it evokes fierce controversy over its meaning. Academics have argued that politics strives to resolve conflict by producing consensus over the issues in question. In contrast, the practice of politics may also be seen solely as a means of execising power, be it through particular coercive forces or a legitimate authoratitive body. Political activity is omnipresent, existing on both micro level (as seen in the relationship between teacher and student) and on a macro level, meaning the state. Consequently, this brings us to make a necessary distinction between 'power' and 'influence'. The former can be seen as an ability to make significant political decisions which facilitates the control over others. e.g.the power of government over society. In contrast, the latter implies the potential to transform any component part of these decisions via some form of external pressure. For instance, this may include anything from rational debating within Parliament, to open intimidation such as armed police forces. Liberal democratic politics dictate the political agenda of the British political system. The 'liberal' element advocates the support for a multitude of different networks within the state as well as a number of different groups working seprate from the state. For example, N.G.Os, a Bill of Rights, an autonomous judiciary and finally, a complex system of 'checks and balances' within the in... ...mocratic, by implication we must live under the rule of a state elite. And if it is the case that such an elite must strive in every way possible to promote big business in order to uphold social cohesion, then surely it is impossible to deny that capitalist interests are the basis of all governmental decisions. It would only be logical to conclude that the concept of who holds power in the U.K today is merely a guise with government being a necessary shadow passed over society by the interests of big business. The reason this stlye of government has endured for so long is perhaps mans neccessity to believe that he has some control over his own destiny or as Thomas Paine so eloquently put it in the "Rights of Man" (1789), "Society is in every state a blessing, but, government in its best state is but a necessary evil".

A Survey of Behavioral Finance Summary

A Survey of Behavioral Finance Nicholas Barberis and Richard Thaler In this handbook, Barberis and Thaler define the differences between traditional finance and behavioral finance. Traditional finance is rational. Rationality means two things; correct Bayesian Updating and choises consistent with expected utility. On the other hand behavioral finance assumes that market is not fully rational and analyzes the facts when the some of the princibles are loosen up. This essay also discusses about two main topics; limits to arbitrage and psychology.These two topics are known as the two buildings blocks of the behaviour finance. In the normal markets security prices equal to fundamental value. In this sitiuation. expected cash flows can be easily calculate with the markets’ discount rates. This hypothesis called Efficient Market Hypothesis. According to this hypothesis; as soon as there will be a deviation from fundemantal value and mispricings will be corrected by rational traders. An arbitrage is an investment strategy that offers riskless profits at no cost.The rational traders le became known as arbitrageurs because of the belief that a mispriced asset immediately creates an opportunity for riskless profits. Behavioral finance argues that this is not true. According to behavioral finance â€Å"prices are right† and â€Å"there is no free lunch† statments are not equal. If the market value of a stock is not equal to fundemantal value of the stock, arbitrageurs can not enter the position easily. Because there are some risks and costs. First of all there is a fundemantal risk.If the negative shock occurs to the stock , there is not a prefect substitude to hedge theirselves. Second risk is about noisy traders. Noisy trader can be caused to decrease according to their pessimistic behavior. Noisy traders forces the arbitrageurs to liquidate their position early. This is called seperation of brains and capital. Trading in the same direction of noisy traders and arbitrageurs can also caused problems. Execution or implementation costs are also limitting to arbitragesuch as commisions, bid/ask spread; Price impact, short sell costs and identification cost.So far, we see how the difficult for the rational traders such as hedge funds to exploit market market inefficiencies. In Evidence part of the hand book they discuss if there is some evidence that arbitrage is limited. If arbitrage were not limited, the mispricing would quickly disappear. It is not easy to identify mispricings. when a mispriced security has a perfect substitute, arbitrage can still be limited if arbitrageurs are risk averse and have short horizons and the noise trader risk is systematic, or the arbitrage requires specialized skills, or there are costs to learning about such opportunities.Index ? nclusions are shown as a good example of evidence supporting limits to arbitrage in the handbook. It almost says that stock prices jups premanantly and gives examples fro m S&P. The theory of limited arbitrage shows that if irrational traders cause deviations from fundamental value, rational traders will often be powerless to do anything about it. In this part Barberis and Thaler summarize the psychology and summarize what psychologists have learned about how people appear to form beliefs in practice.Overconfidence, optimism and wishful thinking , representativeness, conservatism, belief perseverance, anchoring, availability biases are some of beliefs that explain in the book. The important thing of all these biases that according to observations when the bias is explained, people often understand it, but then immediately proceed to violate it again. On the other hand, people, through repetition, will learn their way out of biases; that experts in a field, such as traders in an investment bank, will make fewer errors; and that with more powerful incentives, the effects will isappear. Prospect Theory is explained in the book with some examples and for mulas. This section of the book gives answers to how prospect theory could explain why people made different choices in situations with identical final wealth levels. Ambigutiy aversion is defines risk as a gamble with known distribution and uncertainty as a gamble with unknown distribution, and suggests that people dislike uncertainty more than risk. The experiments about ambigutiy aversions shows that people do not like sitiuations where they are uncertain .Aversion changes based on preceived competence at assessing relevant distribution. US stock market is a good research area for the facts about its behaviour. The most three important behaviours are equity premium , high volality and predictable returns. Risk preium seems to high and possible explanations are under prospect theory. Rational approches must focus on changing risk aversion to explain volatility. Volatiliy explanations under beliefs are overreaction to dividend growth, overreaction to returns, confusion between real and nominal rates. All three of these facts are known as eqity puzzles.Both the rational and behavioral approaches to finance have made progress in understanding the three puzzles singled out at the start of this section. The advances on the rational side are well described in other articles in this handbook. Here, we discuss the behavioral approaches, starting with the equity premium puzzle and then turning to the volatility puzzle. Equity premium puzzle is that even though stocks appear to be an attractive asset investors appear very unwilling to hold them. In particular, they appear to demand a substantial risk premium in order to hold the market supply.Benartzi and Thaler are one of the earliest papers link prospect theory to the equity Premium. Their study is about how an insvestor allocate his portfolio between T-Bills and the stock market with the prospect theory acknowledge. Prospect theory argues that when choosing between gambles, people compute the gains and losses for e ach one and select the one with the highest prospective utility. In a financial context, this suggests that people may choose a portfolio allocation by computing, for each allocation, the potential gains and losses in the value of their.One possible story is that investors believe that the mean dividend growth rate is more variable than it actually is. When they see a surge in dividends, they are too quick to believe that the mean dividend growth rate has increased. Their exuberance pushes prices up relative to dividends, adding to the volatility of returns. holdings, and then taking the allocation with the highest prospective utility. this is a example of representativness. In the handbook they explains the cross-section of average returns.They document that one group of stocks earns higher average returns than another. These facts have come to be known as â€Å"anomalies† because they cannot be explained by the simplest and most intuitive model of risk and return in the fin ancial economist’s toolkit, the Capital Asset Pricing Model, or CAPM. This is explainin by the size Premium, long term reversals, the predictive of scaled ratios, momentum , event studies of earnings announcements,event studies of divident initiations and ommissions, event studies of stock repuchases, event studies of primary and secondary offerings.Barberis and Thaler clasify the behavioral models on whether their mechanism centers on beliefs or on prefences. the result of systematic errors that investors make when they use public information to form expectations of future cash flows. Conservatism and representativeness cause this. Behavioral finance has also discuss about how certain groups of investors behave, and what kinds of portfolios they choose to hold and how they trade over time. It is simply to explain the actions of certain investors, and these actions also affect prices.Some of the actions of nvestors and the behavioral ideas are insufficient diversifation, naiv e diversifation,excessive trading, the selling and buying decision. In the corporate finance part of the hand book; gives opinions to rational managers in a mispricing market and gives examples for â€Å"market timing†. On the conclusion of the hand book they mentioned that behavioral finance will be develop on coming years. This handbook publish on 2002 and it is valid nowadays. After I read this book I mentioned how important to analyszing the market as an investor by the view of the behavioural finance. PINAR TUNA 108621034